Holiday Shopping Hits All Time High – Impact of Email
This holiday season online spending surged 15%, hitting an all time high estimated at $36.4 billion, according to MasterCard Advisors SpendingPulse. What influenced online sales? ForeSee Results’ Top 40 Online Retailers studied the influence of social media, search engines and promotional email. These are the results: Communication Method % of Sales Influenced Social Media 5% Search Engines 8% Promotional Email 19% What? Despite all the buzz, hype and spending, social media influenced only 5% of sales! Promotional emails influenced almost 4 times more sales than social media. The ForeSee Results report also emphasized the importance of brand to consumers. ForeSee [...]