With all the attention of hacking and malware and badguys, we sometime lose sight of the branding side of Iconix, our Truemark service. The core issue in branding emails and identifying trusted emails is the same — reliable identification of the source of the message. In our SP Guard security offering, knowing who sent the email helps recipients avoid being taking in by deception. In the Truemark service, we put senders’ logos in the inbox to extend consumers’ engagement with the brands they love.
How valuable is a brand? Do consumers really care about brands? From a fascinating infographic by FinancesOnline.com:
Click here to see the entire infographic.